Black Friday 2026 guide
Black Friday TV Deals 2026: What to Expect and When Prices Drop
Updated October 31, 2026 · 6 min read
The short answer
If you're buying a TV this holiday season, Black Friday — November 27, 2026 — is the day TV prices are expected to bottom out, with discounts peaking around 23% off list price according to Adobe's 2026 holiday forecast. Deals build through early November, but the deepest cuts land during Cyber Week (November 26–30).
When do Black Friday TV prices drop?
TV discounts don't arrive all at once — they build in waves through November:
Early November
Discounts reach up to ~14% off list (Adobe). Real but shallow. Target’s Early Black Friday deals (Nov 5–7) and Best Buy’s early deals (from Nov 6) run now.
Mid-November
Walmart’s Early Black Friday event (Nov 12–15); Best Buy’s main Black Friday event starts Nov 19 and runs through the 28th.
Thanksgiving week
Discounts climb to ~21% just before Thanksgiving (Nov 26).
Black Friday, Nov 27
The peak. Adobe expects TV discounts to hit ~23% off list — the deepest point of the season for TVs.
Cyber Monday, Nov 30
Don’t wait for this if you want a TV. Cyber Monday is the forecast peak for laptops and electronics, not TVs.
December
Discounts typically settle back to 10–15%. Missing Black Friday rarely means missing every bargain.
Early February
Second chance: sales about two weeks before the Super Bowl are historically the second-best TV window (Consumer Reports / Gap Intelligence).
What discounts to expect by TV size and type
Adobe's 23% figure is a category average — what you'll actually see depends on the set:
| TV size / type | Typical Black Friday street prices | Notes |
|---|---|---|
| 43–50″ 4K (budget) | ~$149–$299 | Entry-level sets see the steepest percentage cuts |
| 55″ 4K | ~$299–$499 | Sweet spot for midrange panels with better processing |
| 65″ 4K | ~$499–$799 | Often the best value per inch of the season |
| 75″ and larger | Deep dollar discounts | Big screens have fallen fast — early ads already show 100″ sets at $999.99 |
| OLED / Mini-LED | Savings of $200–$800+ | Premium models; last year’s versions get the biggest cuts |
Price bands are typical ranges reported by deal trackers for the 2026 season — a guide, not a guarantee.
What last year looked like
In 2025, TV discounts peaked at 24.2% off list (Adobe). The 2026 forecast of 23% is essentially flat year over year — which means waiting longer won't get you deeper cuts. The winning move is buying at the right time, not holding out for a miracle.
Some concrete early numbers for 2026: Costco posted the first official Black Friday TV prices of the season (checked October 24) — the TCL 65″ QM6K Pro at $499.99, TCL Q77L sets from $259.99 to $379.99, the Sony BRAVIA 6 OLED (55″ and 65″) at $999.99 to $1,199.99, and the Hisense 100″ QD7 at $999.99, valid November 27–30. Valid dates vary by item, so recheck before you shop.
Where the early deals are landing
Retailers have already published their 2026 Black Friday calendars (as of October 29):
- Target: Early Black Friday deals, November 5–7.
- Walmart: Early Black Friday, November 12–15; main Black Friday event, November 23–29; Cyber Monday deals, November 30–December 2.
- Best Buy: Early Black Friday deals from November 6; main Black Friday event, November 19–28.
- Costco: Posted the first official Black Friday TV prices of the season (see above), valid November 27–30.
- Amazon: Had not announced its Black Friday dates as of October 29 — expect Lightning Deals and doorbusters once it does.
One more pattern worth knowing: the deepest TV discounts usually land on last year's models. When manufacturers launch new lineups in spring, previous-year sets get cleared through fall — by Black Friday they're often hundreds below launch price with nearly all of the picture quality. If you don't need the very latest panel, last year's midrange OLED or Mini-LED is historically the best value in the store.
Tip: if you buy early, do it at a retailer with holiday price protection or an extended return window, so a deeper cut later doesn't punish you.
Should you buy now or wait?
- If you need a TV now: early-November deals (~14% off) are fine, especially from retailers with price-match policies and extended holiday returns. You won't be far off the peak.
- If you can wait: Black Friday is the statistical best day. Use October's Prime Big Deal Days prices (October 6–7) as your benchmark — that's the number to beat in November.
- What to skip: unknown “Black Friday-only” TV models with no reviews and no price history. These are often built to a price, not to a standard.
- After the holidays: Super Bowl sales in early February are your second-best window.
How to spot a real TV deal
Not every “deal” is one. Before you buy:
- Check the price history. Judge every deal against the maker's list price and the product's 90-day price history (tools like CamelCamelCamel or Keepa), not the crossed-out “was” price on the page.
- Watch for inflated “compare at” prices. Some promotions lean on a made-up original price that never really existed in stores. If the price history doesn't support the discount, walk away.
- Remember the average hides the details. Adobe's percentages are category-wide forecasts across thousands of products. A specific model you want may hit its lowest price at a different time — tracking that exact model matters more than the date.
Frequently asked questions
When is Black Friday 2026?
Friday, November 27, 2026 — the day after Thanksgiving (November 26). Cyber Monday follows on November 30.
What day has the best TV deals?
Black Friday itself. Adobe’s 2026 forecast expects TV discounts to peak at around 23% off list price on November 27 — the deepest point of the season for TVs.
How much do TVs go on sale for Black Friday?
At the peak, roughly 23% off list on average (Adobe). In street prices, that typically means 55-inch sets from about $299–$499, 65-inch sets from about $499–$799, and OLED savings of $200–$800 or more.
Should I wait until Cyber Monday to buy a TV?
Generally no. TVs are forecast to bottom out on Black Friday, while Cyber Monday is the peak day for laptops and electronics. The exception: if you are tracking a specific model and its price dips again on Monday, take it.
Are Black Friday TV deals actually good deals?
For established, well-reviewed models, yes — TVs are among the categories expected to hit their lowest prices of the year. But verify with price history first: some advertised savings are based on inflated original prices.
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